Skating through Los Angeles

This integrated social and magazine initiative is a tribute to Los Angeles' dynamic skate culture. Utilizing a mixed media format, it combines film and photography to highlight skate spots, local skaters and real recommendations that encapsulate the excitement of skateboarding in LA.

The deliverables encompassed a social-first organic reel, along with additional reels and carousels that were filmed within the same shooting schedule to optimize content creation. This approach was designed to seamlessly integrate into Expedia's ongoing social media strategy. Additionally, the project included high-quality photography and a comprehensive feature in Expedia Magazine.

ACD: Rachel Treliving
ECD: Eden Keane
Director + Photo: Nynex